///Behavioral Lab

Behavioral Lab

Behavioral Lab 2017-05-11T13:58:24+00:00


The Behavioral Lab is a dedicated research space designed to enable researchers to conduct impactful research in a variety of business disciplines.  The lab contains: 15 networked computer workstations with privacy dividers, headphones for each workstation, an administrator’s area, and one-way observation windows.

The lab’s technology enables researchers to take advantage of surveys and virtual scenarios to simulate decision making, consumer preferences, and other behavioral phenomenon in a controlled research environment.  The space can also be used for non-computer/paper tasks with 15 stations or for studies where participants come in individually.

Lab Committee Members:

Samantha Cross Ph.D.

Assistant Professor of Marketing
3232 Gerdin Business Building
Ames, IA 50011-1350
(515) 294-3629

Joey George Ph.D.

Professor of Information Systems
3311 Gerdin Business Building
Ames, IA 50011
(515) 294-7162

Todd Thornock Ph.D.

Assistant Professor of Accounting
3335 Gerdin Business Building
Ames, IA 50011
(515) 294-3664