//Research Labs

Research Labs

Research Labs 2017-10-19T15:23:17+00:00

nero-lab-header

The Ivy College of Business at Iowa State University is committed to supporting innovative research on human judgment, decision making, and behavior.  To support this objective, two labs are supported for faculty, doctoral student, inter-disciplinary, and practitioner research – the Neuro Research in Business Lab and the Behavioral Lab.

Behavioral Lab

1350 Gerdin Business Building
2167 Union Drive
Ames, Iowa 50011

Neuro Lab

0169 Gerdin Business Building
2167 Union Drive
Ames, Iowa 50011

To learn more about the research labs, history, technology, and contact information, click here to see the lab White Paper.

Lab Equipment

Samantha Cross PhD

Assistant Professor of Marketing
3232 Gerdin Business Building
Ames, IA 50011-1350
snncross@iastate.edu
(515) 294-3629

Joey George PhD

Professor of Information Systems
3311 Gerdin Business Building
Ames, IA 50011
jfgeorge@iastate.edu
(515) 294-7162