//Marketing Colloquium Speaker Series

Marketing Colloquium Speaker Series

Marketing Colloquium Speaker Series 2017-07-06T08:11:07+00:00

About the Series

The College of Business’ Marketing Colloquium Distinguished Speaker Series brings in marketing scholars from around the country and invites them to present their current or completed research in areas spanning a variety of marketing, business and interdisciplinary topics, including consumer behavior, firm strategy, service marketing and public policy issues. The series allows faculty and students in the College of Business at Iowa State to interact with their peers and encourages discussion and dialogue on research and other shared interests.

The Marketing Colloquium Distinguished Speaker Series is sponsored by the Department of Marketing and the College of Business and is open to the public. Anyone is welcome to attend the presentations offered.

Upcoming Speakers (Spring 2017):

Dr. Ashutosh Prasad
Professor of Marketing
Naveen Jindal School of Management, The University of Texas at Dallas

Friday, April 14, 2017
Time: 1:30 to 3:00 p.m.
Location: Gerdin Business Building, Room 3164

Dr. Jing Wang 
Associate Professor in Marketing, Henry B. Tippie Research Fellow
Tippie College of Business, The University of Iowa

Friday, April 21, 2017
Time: 1:30 to 3:00 p.m.
Location: Gerdin Business Building, Room 2200

Past Speakers

Dr. Mary Gilly
Senior Associate Dean; Professor in Marketing – University of California · Irvine
Want vs. Need: The Battle for a Limited Budget

Dr. Mrinal Ghosh
Marketing Department Head, Soldwedel Professor of Marketing – University of Arizona
Product Form Strategy: Selling Systems versus Components in Industrial Markets

Dr. Eileen Fischer
Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise
Revolving Doors: Navigating Successive Cobranding Alliances

Dr. J. Jeffrey Inman
Associate Dean for Research and Faculty
Albert Wesley Frey Professor of Marketing and Professor of Business Administration Marketing and Business Economics, Katz Graduate School of Business – University of Pittsburgh
Digital Distraction: Consumer Mobile Device Use and Decision Making

Dr. Shibo Li
Associate Professor of Marketing
Weimer Faculty Fellow, Indiana University
Understanding the Impact of Consumer–Retailer Relationship and Information States for In-Store Displays

Dr. George P. Moschis
ByiAlfred Bernhardt Research Professor, Director of the Center for Mature Consumer, Georgia State University
The Life Course Approach to the Study of Consumer Behavior

Dr. Sundar Bharadwaj
The Coca-Cola Company Chair of Marketing, University of Georgia
Drivers of Social Media Engagement with Pro-Social Messages

Dr. Thomas Hult
Byington Endowed Chair and Professor, Michigan State University
Aspiration-driven Influences on Strategic Decision-making

Dr. Neil Morgan
Professor of Marketing, PetSmart, Inc. Distinguished Professor in Marketing Chair, Indiana University
Assessing Performance Outcomes in Marketing

Stacey Baker
Professor of Marketing and Sustainable Business Practices, University of Wyoming
Narratives of Cultural Trauma (and Resilience): Collective negotiation of Material Well-being in Disaster Recovery

Russell Belk
Professor of Marketing, Kraft Foods Canada Chair in Marketing, York University
Extended Self in a Digital World

Gary Frazier
Richard and Jarda Hurd Chair in Distribution management, Professor of Marketing, USC Marshall School of Business
Publishing in the JM and Channel Governance: Knowledge Transfer and Integration

David Griffith
Professor of Marketing, Chairperson of Department of Marketing, Lehigh University
Passive and Active Opportunism in Interorganizational Exchange

Hari Sridhar
Assistant Professor of Marketing, Smeal College of Business, Penn State University

Connie Pechmann
Professor of Marketing, The Paul Merage School of Business, University of California-Irvine
Symbolic Interactionism and Adolescent Reactions to Cigarette Advertisements

Rajiv Dant
Division Director & Michael F. Price Chair in Business, Division of Marketing and Supply Chain Management, The University of Oklahoma

William Hedgcock
Assistant Professor of Marketing, University of Iowa
Speaker Series Announcement – Bill Hedgcock

Brian Wansink
John S. Dyson Professor of Marketing, Cornell University

Les Carlson
Nathan Gold Distinguished Professorship, University of Nebraska

Lisa Scheer
Emma S. Hibbs Distinguished Professor, University of Missouri
Trust, Distructs and Confidence in B2B Relationships

Rob West
Associate Professor, Iowa State University

George John
Paul S. Gerot-General Mills Chair in Marketing, Carlson School of Management, University of Minnesota
Substituting for Costly Altruistic Monetary Punishment with Social Identity and Sense of Power: Governance Effect on Social Cooperation

Erin MacDonald
Assistant Professor of Mechanical Engineering and Art & Design, Iowa State University
Interdisciplinary Sustainable Design

Rajkumar Venkatesan
Bank of America Research Associate Professor of Business Administration at the Darden Graduate School of Business, University of Virginia
Measuring and Managing Returns from Retailer-Targeted Coupon Campaigns

Madhu Viswanathan
Professor of Business Administration at the University of Illinois, Urbana-Champaign
From Subsistence Marketplaces to Sustainable Marketplaces? Synergies Between Research, Teaching, and Social Initiatives

Alyson Wilson
Associate Professor, Department of Statistics, North Carolina State University

John Lynch
Ted Anderson Professor of Free Enterprise, Leeds School of Business, University of Colorado-Boulder
Consumer Planning and Intertemporal Choice