//Marketing Colloquium Speaker Series

Marketing Colloquium Speaker Series

Marketing Colloquium Speaker Series 2018-01-18T08:57:19+00:00

About the Series

The College of Business’ Marketing Colloquium Distinguished Speaker Series brings in marketing scholars from around the country and invites them to present their current or completed research in areas spanning a variety of marketing, business and interdisciplinary topics, including consumer behavior, firm strategy, service marketing and public policy issues. The series allows faculty and students in the College of Business at Iowa State to interact with their peers and encourages discussion and dialogue on research and other shared interests.

The Marketing Colloquium Distinguished Speaker Series is sponsored by the Department of Marketing and the College of Business and is open to the public. Anyone is welcome to attend the presentations offered.

Upcoming Speakers (Spring 2018):

Kevin Lane Keller, PhD
E. B. Osborn Professor of Marketing
Tuck School of Business
Dartmouth College

Friday, April 6, 2018
Time:  TBD
Location: Gerdin Business Building, Room 3164

Joann Peck, PhD
Associate Professor of Marketing
Wisconsin School of Business
University of Wisconsin-Madison

Friday, March 23, 2018
Time:   TBD
Location: Gerdin Business Building, Room 3164

Past Speakers

Simon Blanchard, PhD
Associate Professor of Marketing
Keith Barket Faculty Fellow
Georgetown University
A Methodology for Studying How Individuals Choose Locations in Public Consumption Environments

Christine Moorman, PhD
Austin Finch, Sr. Professor of Business Administration,
Fuqua School of Business
Duke University
How Brand Impacts Firm Profits Through Employee Pay, Retention, and Productivity

Ashutosh Prasad, PhD
Professor of Marketing
Naveen Jindal School of Management, The University of Texas at Dallas
Product Bundling: Current Issues & Challenges 

Jing Wang, PhD
Associate Professor in Marketing, Henry B. Tippie Research Fellow
Tippie College of Business, The University of Iowa
The Effects of Social Relationships on Narrative Persuasion

Mary Gilly, PhD
Senior Associate Dean; Professor in Marketing – University of California · Irvine
Want vs. Need: The Battle for a Limited Budget

Mrinal Ghosh, PhD
Marketing Department Head, Soldwedel Professor of Marketing – University of Arizona
Product Form Strategy: Selling Systems versus Components in Industrial Markets

Eileen Fischer, PhD
Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise
Revolving Doors: Navigating Successive Cobranding Alliances

J. Jeffrey Inman, PhD
Associate Dean for Research and Faculty
Albert Wesley Frey Professor of Marketing and Professor of Business Administration Marketing and Business Economics, Katz Graduate School of Business – University of Pittsburgh
Digital Distraction: Consumer Mobile Device Use and Decision Making

Dr. Shibo Li
Associate Professor of Marketing
Weimer Faculty Fellow, Indiana University
Understanding the Impact of Consumer–Retailer Relationship and Information States for In-Store Displays

George P. Moschis, PhD
ByiAlfred Bernhardt Research Professor, Director of the Center for Mature Consumer, Georgia State University
The Life Course Approach to the Study of Consumer Behavior

Sundar Bharadwaj, PhD
The Coca-Cola Company Chair of Marketing, University of Georgia
Drivers of Social Media Engagement with Pro-Social Messages

Thomas Hult, PhD
Byington Endowed Chair and Professor, Michigan State University
Aspiration-driven Influences on Strategic Decision-making

Neil Morgan, PhD
Professor of Marketing, PetSmart, Inc. Distinguished Professor in Marketing Chair, Indiana University
Assessing Performance Outcomes in Marketing

Russell Belk, PhD
Professor of Marketing, Kraft Foods Canada Chair in Marketing, York University
Extended Self in a Digital World

Gary Frazier, PhD
Richard and Jarda Hurd Chair in Distribution management, Professor of Marketing, USC Marshall School of Business
Publishing in the JM and Channel Governance: Knowledge Transfer and Integration

David Griffith, PhD
Professor of Marketing, Chairperson of Department of Marketing, Lehigh University
Passive and Active Opportunism in Interorganizational Exchange

Hari Sridhar, PhD
Assistant Professor of Marketing, Smeal College of Business, Penn State University

Connie Pechmann, PhD
Professor of Marketing, The Paul Merage School of Business, University of California-Irvine
Symbolic Interactionism and Adolescent Reactions to Cigarette Advertisements

Rajiv Dant, PhD
Division Director & Michael F. Price Chair in Business, Division of Marketing and Supply Chain Management, The University of Oklahoma

William Hedgcock, PhD
Assistant Professor of Marketing, University of Iowa
Speaker Series Announcement – Bill Hedgcock

Brian Wansink, PhD
John S. Dyson Professor of Marketing, Cornell University

Les Carlson, PhD
Nathan Gold Distinguished Professorship, University of Nebraska

Lisa Scheer, PhD
Emma S. Hibbs Distinguished Professor, University of Missouri
Trust, Distructs and Confidence in B2B Relationships

Rob West, PhD
Associate Professor, Iowa State University

George John, PhD
Paul S. Gerot-General Mills Chair in Marketing, Carlson School of Management, University of Minnesota
Substituting for Costly Altruistic Monetary Punishment with Social Identity and Sense of Power: Governance Effect on Social Cooperation

Erin MacDonald, PhD
Assistant Professor of Mechanical Engineering and Art & Design, Iowa State University
Interdisciplinary Sustainable Design

Rajkumar Venkatesan, PhD
Bank of America Research Associate Professor of Business Administration at the Darden Graduate School of Business, University of Virginia
Measuring and Managing Returns from Retailer-Targeted Coupon Campaigns

Madhu Viswanathan, PhD
Professor of Business Administration at the University of Illinois, Urbana-Champaign
From Subsistence Marketplaces to Sustainable Marketplaces? Synergies Between Research, Teaching, and Social Initiatives

Alyson Wilson, PhD
Associate Professor, Department of Statistics, North Carolina State University

John Lynch, PhD
Ted Anderson Professor of Free Enterprise, Leeds School of Business, University of Colorado-Boulder
Consumer Planning and Intertemporal Choice