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Faculty and Staff

Faculty and Staff 2017-07-25T10:50:52+00:00

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sagarwal

Sanjeev Agarwal

Title: Professor of Marketing
Department: Marketing

Office: 3137 Gerdin Business Building
Phone number: (515) 294-9822




Academic History

  • PhD, International Business and Marketing, Ohio State University, 1986
  • MA, Business Administration, Ohio State University, 1986
  • MS, Chemical Engineering, University of California at Davis, 1980
  • BS, Chemical Engineering, Indian Institute of Technology at Roorkee, 1979

Expertise

  • Marketing Strategies
  • Cross-cultural Marketing
  • International Marketing/Business
  • Branding
  • Quality Perceptions
  • Foreign Direct Investment
  • Cross-Cultural Negotiations
  • Contracts and Rural Livelihoods

Selected Publications

"The effects of customer and competitor orientations on performance in global markets: a contingency analysis," Journal of International Business Studies, 38 (March 2007), 303 - 319.

"Choice of Non-Equity Modes: An Organizational Capability Perspective." Journal of International Business Studies, 33 (Second Quarter 2002): 223-242.

"Leadership Behavior and Organizational Commitment: A Comparative Study of American and Indian Salespersons." Journal of International Business Studies, 30 (Fourth Quarter-199): 727-744.

"The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value." Journal of the Academy of Marketing Science, 28 (2-2000): 278-290.

"Are Firm-Specific Advantages Location-Specific Too?" Journal of International Business Studies, 28 (Fourth Quarter, 1997): 735-758.

"The Inhibiting Effects of Imagery on the Processing of Advertising Information." Journal of Consumer Research, 23 (June 1996): 81-88.

"Influence of Formalization on Role Stress, Organizational Commitment, and Work Alienation of Salespeople: A Cross-National Comparative Study." Journal of International Business Studies, 24 (Fourth Quarter 1993): 715-740.

"Choice of Foreign Market Entry Mode: Impact of Ownership, Location, and Internalization Factors," Journal of International Business Studies, 23 (First Quarter 1992): 1-27.