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Faculty and Staff

Faculty and Staff 2018-01-23T16:36:39+00:00

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Russ Laczniak

Title: Associate Dean for Graduate Programs and Research / John and Connie Stafford Professor in Business / Professor of Marketing
Department: Marketing / Administration

Office: 2200 Gerdin Business Building
Phone number: (515) 294-9692


Russ is currently serving as Associate Dean for Graduate Programs and Research.  His responsibilities include overseeing all College of Business graduate programs, internal research support programs, and academic personnel issues.  Russ formerly served as editor of the Journal of Advertising and as president and treasurer of the American Academy of Advertising. His research deals with the interface of marketing communication and public policy/societal issues.  Currently, his work focuses on issues relating to children’s interactions with the media including videogames and advertising.  When not working, Russ enjoys sharing time with his family often watching movies, listening to music or riding his bicycle.  Few know that Russ has completed 14 marathons and still currently runs, though far shorter distances than 26 miles. 

Academic History

  • PhD, Marketing, University of Nebraska-Lincoln, 1987
  • MBA, Operations Research and Marketing, University of Wisconsin-Madison, 1979
  • BS, Business Administration, Marquette University, 1978

Professional Work Experience

Assistant Staff Manager - Residence Products
Wisconsin Bell
1980 - 1981

Assistant Staff Manager - Marketing Research
Wisconsin Bell
1981 - 1983


  • Advertising
  • Consumer Behavior
  • Marketing Research


Ivan L. Preston Outstanding Lifetime Contribution to Research Award 2015

Selected Publications

  • Akshaya Vijayalakshmi, Jenny Lin and Russell N. Laczniak "Managing Childrens Internet Advertising Experiences: Parental Preferences for Regulation", Journal of Consumer Affairs, Forthcoming
  • Jenny Lin, Samantha Cross, Russell Laczniak and Terry Childers "The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising", Journal of Advertising, Forthcoming
  • Darrel D. Muehling, Akshaya Vijayalakshmi and Russell N. Laczniak (2017) "Consumers' Responses to Negative Comparative Advertising: The Moderating Effect of Tolerance of Negativity", Journal of Marketing Communications, :18. Link to Paper
  • Russell Laczniak, Douglas Walker, Les Carlson and E. Deanne Brocato (2017) "Parental Restrictive Mediation and Childrens Violent Videogame Play: The Role of ESRB Ratings", Journal of Public Policy & Marketing, 36 (1):70-78. Link to Paper
  • Walker, Douglas, Russell N. Laczniak, Les Carlson and Deanne Brocato (2016) "Parenting Orientations as Antecedents of Children's Violent Videogame Play", Journal of Consumer Affairs, 50 (2):430-457.
  • Laczniak, Russell N. and Les Carlson (2015) "Children and Advertising ", Oxford Bibliographies in Communication, Link to Paper
  • Laczniak, Russell N. (2015) "The Journal of Advertising and the Development of Advertising Theory: Reflections and Directions for Future Research", Journal of Advertising, 44 (4):429-433.
  • Vijayalakshmi, Akshaya , Darrel D. Muehling and Russell N. Laczniak (2015) "An Investigation of the Attitude Resistance Process on Negatively Framed Comparative Ads", Journal of Promotion Management, 21 (6):760-775.
  • DeCarlo, Thomas, Russell N. Laczniak and Thomas Leigh (2013) "How Customer Knowledge and Financial Agent Ulterior Motives Affect Purchase Intentions", Journal of the Academy of Marketing Science, 41 (4):418-435.
  • Muehling, Darrel D., Russell N. Laczniak and Kristine Ehrich (2013) "The Effects of Brand Usage on Consumers Immediate and Delayed Responses to Positive and Negative Comparative Advertisements", Journal of Current Issues and Research in Advertising, 34 (2):229-246.
  • Lauren, Block, Terry Childers, Brennan Davis, Jane Ebert, Sonya Grier, Shiriki Kumanyika , Russell N. Laczniak, Carol Motley, Laura Peracchio, Simone Pettigrew, Maura Scott, Mirjam van Ginkel Bieshaar (2011) "From Nutrients to Nurturance: A Conceptual Introduction to Food Well-being", Journal of Public Policy & Marketing, 30 (1):5-13.