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Faculty and Staff

Faculty and Staff 2017-07-25T10:50:52+00:00

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Russ Laczniak

Title: Associate Dean for Graduate Programs and Research / John and Connie Stafford Professor in Business / Professor of Marketing
Department: Marketing / Management / Administration

Office: 2200 Gerdin Business Building
Phone number: (515) 294-9692

Academic History

  • PhD, Marketing, University of Nebraska-Lincoln, 1987
  • MBA, Operations Research and Marketing, University of Wisconsin-Madison, 1979
  • BS, Business Administration, Marquette University, 1978


  • Advertising
  • Consumer Behavior
  • Marketing Research


Ivan L. Preston Outstanding Lifetime Contribution to Research Award 2015

Selected Publications

  • Darrel D. Muehling, Akshaya Vijayalakshmi and Russell N. Laczniak (2017) "Consumers' Responses to Negative Comparative Advertising: The Moderating Effect of Tolerance of Negativity", Journal of Marketing Communications, :18. Link to Paper
  • Russell Laczniak, Douglas Walker, Les Carlson and E. Deanne Brocato (2017) "Parental Restrictive Mediation and Childrens Violent Videogame Play: The Role of ESRB Ratings", Journal of Public Policy & Marketing, 36 (1):70-78. Link to Paper
  • Walker, Douglas, Russell N. Laczniak, Les Carlson and Deanne Brocato (2016) "Parenting Orientations as Antecedents of Children's Violent Videogame Play", Journal of Consumer Affairs, 50 (2):430-457.
  • Laczniak, Russell N. and Les Carlson (2015) "Children and Advertising ", Oxford Bibliographies in Communication, Link to Paper
  • Laczniak, Russell N. (2015) "The Journal of Advertising and the Development of Advertising Theory: Reflections and Directions for Future Research", Journal of Advertising, 44 (4):429-433.
  • Vijayalakshmi, Akshaya , Darrel D. Muehling and Russell N. Laczniak (2015) "An Investigation of the Attitude Resistance Process on Negatively Framed Comparative Ads", Journal of Promotion Management, 21 (6):760-775.
  • DeCarlo, Thomas, Russell N. Laczniak and Thomas Leigh (2013) "How Customer Knowledge and Financial Agent Ulterior Motives Affect Purchase Intentions", Journal of the Academy of Marketing Science, 41 (4):418-435.
  • Muehling, Darrel D., Russell N. Laczniak and Kristine Ehrich (2013) "The Effects of Brand Usage on Consumers Immediate and Delayed Responses to Positive and Negative Comparative Advertisements", Journal of Current Issues and Research in Advertising, 34 (2):229-246.
  • Lauren, Block, Terry Childers, Brennan Davis, Jane Ebert, Sonya Grier, Shiriki Kumanyika , Russell N. Laczniak, Carol Motley, Laura Peracchio, Simone Pettigrew, Maura Scott, Mirjam van Ginkel Bieshaar (2011) "From Nutrients to Nurturance: A Conceptual Introduction to Food Well-being", Journal of Public Policy & Marketing, 30 (1):5-13.

Papers Under Review

  • Akshaya Vijayalakshmi, Jenny Lin and Russell N. Laczniak "Managing Childrens Internet Advertising Experiences: Parental Preferences for Regulation",
  • Jenny Lin, Samantha Cross, Russell N. Laczniak and Terry L. Childers "The Sniffing Effect: Olfactory Sensitivity and Olfactory Imaging in Advertising",