Develop and stretch your Marketing skills and learn how to manage the entire marketing process!

Marketing decisions are made in every area of a company and can include such issues as product design, pricing, promotion, personal selling, and facilities location.  A Marketing degree will prepare you for careers in product management, public relations, advertising & sales promotion, marketing research, sales, sales management.

You'll put theory into practice via case studies, computer simulations, and field work with real companies, owners, and managers.  Working with your team, you'll resolve challenges and seize opportunities.  You'll compete!  You'll develop - and stretch - your marketing skills.  And learn how to manage the entire marketing process - from research and market segmentation to product design, pricing, promotion, personal selling, and distribution.

Currently, our marketing faculty are involved in a broad range of research:

• International marketing
• Consumer psychology & behavior
• Product pricing
• Word-of-mouth product information

Forms and More Information

• Business Curriculum Guide 12-13
• Business Curriculum Guide 11-12
• Business Curriculum Guide 09-11
• Major Requirements 12-13
• Major Requirements 11-12
• Major Requirements 09-11
• 4 Year Plan 12-13
• 4 Year Plan 11-12
• 4 Year Plan 09-11
• Informational Brochure

Marketing Department

College of Business

2350 Gerdin Business Building

Iowa State University

Ames, IA 50011

{p} 515-294-8110