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Research Publications - Customer Management

Select Publications - Marketing

M.K. Erramilli, S. Agarwal, and C. Dev (2002), "Choice of Non-Equity Modes: An Organizational Capability Perspective." Journal of International Business Studies, 33 (2): 223-242.
Agarwal, S., T. DeCarlo, and S. Vyas (1999), "Leadership Behavior and Organizational Commitment: A Comparative Study of American and Indian Salespersons." Journal of International Business Studies, 30 (4): 727-744.
Teas, K.R. and S. Agarwal (2000), "The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value." Journal of the Academy of Marketing Science, 28 (2): 278-290.
U.H. Rao, S. Agarwal, and C.P. Haugtvedt (1996), "The Inhibiting Effects of Imagery on the Processing of Advertising Information." Journal of Consumer Research, 23 (June): 81-88.
Childers, Terry L. and Yang Jiang (2008), "Neurobiological Perspectives On The Nature Of Visual And Verbal Processes, Journal of Consumer Psychology, 18, 264-269.
Blair Kidwell, David M. Hardesty, and Terry L. Childers (2008), "Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making," Journal of Consumer Research, 35 (1), 154-166.
Blair Kidwell, David M. Hardesty, and Terry L. Childers (2008) "The Impact of Emotional Calibration on Consumer Food Choice," Journal of Consumer Research, 35(4), 611-621.
Carol Kaufman-Scarborough and Childers, Terry L. (2009) "Visual Impairments And Experiences Of Online Shopping: The Desire for Normalcy with Insights for Public Policy," Journal of Public Policy & Marketing, 28(1), 16-28.
Ji, Mindy F. and Russell N. Laczniak (2007), “Advertisers’ Implementation of the CARU Guidelines for Advertising Targeted at Children,” Journal of Current Issues and Research in Advertising, Vol. 29 (Fall), 27-38.
Kempf, DeAnna S., Russell N. Laczniak, and Robert E. Smith (2006), “The Effects of Gender on the Processing of Advertising and Product Trial Information,” Marketing Letters, Vol. 17 (1), 5-16.
Carlson, Les, Russell N. Laczniak and Ann Walsh (2001), “Socializing Children About Television: An Intergenerational Study,” Journal of the Academy of Marketing Science, Vol. 29 (3), 276-288.
Laczniak, Russell N., Thomas E. DeCarlo and Sridhar Ramaswami (2001), “Consumers’ Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective,” Journal of Consumer Psychology, Vol. 11 (1), 57-73.
Kay M. Palan and R. Kenneth Teas (2005), "An Examination of Measurement Context and Representational Effects of Consumer Expectations," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 18, 68-93.
Mallalieu, Lynnea, Kay M. Palan, & Russell N. Laczniak (2005), "Examining Children's Cognitive Abilities in an Advertising Context: Differences in Breadth & Depth Across Age Groups," Journal of Current Issues in Research & Advertising, 27 (1) Spring 53-64.
Teas, R. Kenneth, and Kay M. Palan (1997), "The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts," Journal of Marketing, 61 (2), 52-67.
Raju Sekar, H. Rao Unnava, and Nicole Votolato Montgomery (2009), "The Effect of Brand Commitment on the Evaluation of Non-Preferred Brands: A Disconfirmation Process." Journal of Consumer Research, 35 (Feb), 851-863
Raju Sekar, H. Rao Unnava, and Nicole Votolato Montgomery (forthcoming Summer 2009), "The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands." Journal of Advertising.
Raju, Sekar and H. Rao Unnava (2006), "The Role of Arousal in Commitment: An Explanation for the Amount of Counterarguments." Journal of Consumer Research, 33 (Sept), 173-178.
Rajagopal, Priyali, Sekar Raju, and H. Rao Unnava (2006), "Differences in the Cognitive Accessibility of Action and Inaction Regrets." Journal of Experimental Social Psychology, 42 (May), 302-313.
Ramaswami, Sridhar, Rajendra K. Srivastava, and Mukesh Bhargava (2009), “Market-Based Capabilities and Financial Performance of Firms: Insights into Marketing’s Contribution to Firm Value,” Journal of the Academy of Marketing Science, 97-116.
Ramaswami, Sridhar and Jagdip Singh, (2003), "Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople," Journal of Marketing, 67 (October), 46-66.
Ramaswami, Sridhar, (1996), "Marketing Controls and Dysfunctional Employee Behaviors: A Test of Traditional and Contingency Theory Postulates," Journal of Marketing, 60 (2), 105-120.
Wedell, Douglas H., Susanne M. Karpick & Laura Smarandescu (in press), "Contrasting models of assimilation & contrast," in D. Stapel & J. Suls (eds.), Assimilation and Contrast in Social Psychology, New York: Psychology Press.

Select Publications - Management

Anderson, M. H. 2008. Social networks and the cognitive motivation to realize network opportunities: A study of managers' information gathering behaviors. Journal of Organizational Behavior, 29(1): 51-78.
Anderson, M. H., & Nichols, M. L. 2007. Information gathering and changes in threat and opportunity perceptions. Journal of Management Studies, 44(3): 367-387.
Albert, S., & Anderson, M. H. (2010 Forthcoming). Conceptual translation: A meta-theoretical program for the construction, critique, and integration of theory. Journal of Management Inquiry.
Bono, J. E., & Anderson, M. H. 2005. The advice and influence networks of transformational leaders. Journal of Applied Psychology, 90(6): 1306-1314.
McElroy, J.C. and Morrow, P.C. (forthcoming). Employee reactions to office design:  A naturally occurring quasi-field experiment in a multi-generational setting. Human Relations.
McElroy, J.C. and Crant, J.M. (2008) Handicapping: The effects of its source and frequency. Journal of Applied Psychology, 93 (4), 893-900.
McElroy, J.C., Hendrickson, A.R., Townsend, A.M. and Demarie, S.M. (2007) Dispositional factors in Internet use: Personality versus cognitive style. MIS Quarterly, 31 (No. 3), 809-82

Morrow, P.C., McElroy, J.C., & Scheibe, K.  2012. Influencing Organizational Commitment through Office Redesign.  Journal of Vocational Behavior, 81, 99-111.

Cantor, D.E, Morrow, P.C., & Montabon, F. L. 2012.  Engagement in Environmental Behaviors Among Supply Chain Management Employees: An Organizational Support Theoretical Perspective. Journal of Supply Chain Management, 48(3), 33-51.  
Morrow, P.C., McElroy, J.C., & Scheibe, K.  2011. The Adverse Effects of Perceived Work Unit Incivility on Job Satisfaction and Total Quality Management.  Transportation Research Part E:  Logistics and Transportation Review, 47, 1210-122
Morrow, P.C.  2011.  Managing organizational commitment:  Insights from longitudinal research.  Journal of Vocational Behavior, 79, 18-35. (Presented at 2010 Conference on Commitment:  Advances and Debates Surrounding Workplace Commitments, Columbus, Ohio, November 5-7, 2010).
Palan, K.M., Morrow, P.C., Trapp II. A., and Blackburn, V.  2011.  Compulsive buying behavior in college students:  The mediating role of credit card misuse.  Journal of Marketing Theory and Practice, 19(1):  79-94. 
Weng, Q., McElroy, J.C., Morrow, P.C., & Liu, R.  2010.  The relationship between career growth and organizational commitment.  Journal of Vocational Behavior, 77:  391-400.
McElroy, J.C. and Morrow, P.C.  2010.  Employee reactions to office redesign:  A naturally occurring quasi-field experiment in a multi-generational setting.  Human Relations, 63(5):609-636.
Morrow, P. C.  1993.  The Theory and Measurement of Work Commitment. Greenwich, CT: JAI Press. 
Schwab, A. & Miner, A. S. (2008). Learning in Hybrid-Project Systems: The Effects of Project Performance on Repeated Collaboration. Academy of Management Journal, 51(6), 1117-1149.
Schwab, A. (2007). Incremental Organizational Learning from Multilevel Information Sources: Evidence for Cross-Level Interactions. Organization Science, 18(2), 233-251.
Schwab, A. (2009). Learning from Broadcasts of Project Participation: Selection of Second-Tier Actors during Project Venture Formation in the Movie Industry, 1931-40. Strategic Organization, 7(2), 137-181.
Schwab, A. & Starbuck, W. H. (2009). Null-Hypothesis Significance Testing in Behavioral and Management Research: We Can Do Better. In D. Bergh & D. Ketchen (eds.), Research Methodology in Strategy and Management, Vol. 5, 29-54. Oxford, UK: Elsevier.
Kaplan, S. E., McElroy, J. C., Ravenscroft, S. P. and Shrader, C. B. Moral judgment and causal attributions: Consequences of engaging in earnings management. Journal of Business Ethics, vol. 74, 2007, pp. 149-164.
West, T., Ravenscroft, S.P., and Shrader, C.B., "Cheating and Moral Judgment in the College Classroom: A Natural Experiment," Journal of Business Ethics, 54, 2004, pp. 173-183.
Brower, H.H. and Shrader, C.B., "Moral Reasoning and Ethical Climate: Non-Profit vs. for Profit Boards of Directors," Journal of Business Ethics, Vol. 26, 2000, pp. 147-167.
White, R. E., Hoskisson, R. E., Yiu, D., & Bruton, G. D. 2008. Employment and market innovation in Chinese business group-affiliated firms: The role of group control systems. Management and Organization Review, 4: 225-256.
Hoskisson, R. E., Johnson, R. A., Tihanyi, L., & White, R. E. 2005. Diversified business groups and corporate refocusing in emerging economies. Journal of Management, 31: 941-965.
Zhang, J., Soh, P.H. & Wong, P.K. (2009, forthcoming) "Entrepreneurial Resource Acquisition through Indirect Ties: Compensatory Effects of Prior Knowledge," Journal of Management
Zhang, J., & Wong, P.K. (2008) "Networks vs. Market Methods in High-tech Venture fundraising: The Impacts of Institutional Environment", Entrepreneurship & Regional Development. 20 (September) 409-430.
Zhang, J., Souitaris, V., Soh, P.H., & Wong, P.K. (2008) "A Contingent Model of Network Utilization in Early Financing of Technology Ventures", Entrepreneurship Theory & Practice. 32(4): 593-613.
Zhang, J., Baden-Fuller, C., & Mangematin, V. (2007) "Technological Knowledge Base, R&D Organization Structure and Alliance Formation: Evidence from the Biopharmaceutical Industry", Research Policy. 36(4): 515-528.