The three areas of specialization offered in the Ph.D. in Business and Technology are

• Marketing
• Supply Chain Management
• Information Systems

Marketing

From a program perspective, the study of marketing should incorporate areas such as consumer behavior, marketing strategy, development of marketing strategy and its fit with both marketing and corporate strategy, relationship marketing, campaign management, data mining and warehousing, customer value measurement and creation, and marketing technologies and tools.

Supply Chain Management

The domain of Supply Chain Management includes the design, development, and control of business processes for the conversion of inputs into outputs and distribution of those outputs. The traditional focus of SCM was on integration of processes across multiple functions within the firm—operations management, logistics, and purchasing primarily, with elements of marketing and information systems included as well. However, in today’s world, where competition is across supply chain networks, SCM also involves integrating business processes across firms.

Information Systems

Information Systems is a term that defines the set of functions related to developing, building, managing, and using information and knowledge-based technologies. Such technologies enable users to collect organizational data, provide a platform for organizing and disseminating the data, and offer operational, decision support, and knowledge management tools through which users can leverage data and information for making better organizational decisions.