Faculty & Staff

Wei Zhang

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Wei Zhang   Assistant Professor of Marketing

   (515) 294-7911

   3123 Gerdin Business Building
   Ames, IA 50011

Academic History

Ph.D., Marketing, Carnegie Mellon University, 2001
M.S.I.A., Marketing, Carnegie Mellon University, 2000
M.S., Chemistry, Kansas State University, 1997
B.S., Chemistry, Tsinghua University, 1994

Professional Activities

Dr. Wei Zhang has had a somewhat unconventional path in academics. He has spent almost a decade working in the industry before joining Iowa State University. After obtaining his Ph.D. from Carnegie Mellon University, he started his career at McKinsey and Company as a management consultant. Subsequently, he had held various managerial positions in pharmaceutical companies such as Amgen and Bristol-Myers Squibb, ultimately reporting to the Executive Vice President of Commercial Development at Altus Pharmaceuticals as an Executive Director.

Dr. Wei Zhang joined College of Business in June 2011. His research focuses on the interdisciplinary area of consumer behavior and quantitative modeling. Specifically, his interests are in integrating behavior theories into a modeling framework. His research has appeared in Journal of Marketing Research, Marketing Science and Management Science. His research has also been highlighted in major media including The Washington Post, Daily Mail, Smithsonian and others.

Selected Publications

Wei Zhang and Ajay Kalra, "A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables," Journal of Marketing Research, Vol. 51, 448-462

Ajay Kalra, Shibo Li and Wei Zhang (2011), "Understanding Responses to Contradictory Information About Products", Marketing Science, Vol. 30, 1098-1114

Peter Boatwright, Ajay Kalra and Wei Zhang (2008), "Should Consumers Use the Halo to Form Product Evaluations?" Management Science, Vol. 54, 217-223.