Faculty & Staff

Wei Zhang

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Wei Zhang   Assistant Professor of Marketing

   wtzhang@iastate.edu
   (515) 294-7911

   3123 Gerdin Business Building
   Ames, IA 50011

Academic History

Ph.D., Marketing, Carnegie Mellon University, 2001
M.S.I.A., Marketing, Carnegie Mellon University, 2000
M.S., Chemistry, Kansas State University, 1997
B.S., Chemistry, Tsinghua University, 1994

Selected Publications

Wei Zhang and Ajay Kalra, "A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables," Journal of Marketing Research, Vol. 51, 448-462

Ajay Kalra, Shibo Li and Wei Zhang (2011), "Understanding Responses to Contradictory Information About Products", Marketing Science, Vol. 30, 1098-1114

Peter Boatwright, Ajay Kalra and Wei Zhang (2008), "Should Consumers Use the Halo to Form Product Evaluations?" Management Science, Vol. 54, 217-223.