Neuro Lab

Nero Lab Header

The Neuro Lab is a dedicated facility with state-of-the-art technology for capturing Electroencephalography (EEG) and eye tracking movements.  Additionally, the Neuro Lab contains dedicated computers with the following programs: 

  • Acquire
  • EMSE
  • MatLab
  • BeGaze

These are used for collecting, processing, and analyzing EEG and eye tracking data collected from one of the two data collection rooms.  The Neuro Lab also has facilities to clean the caps and for participants to freshen up after wearing a cap. 

Research Lab 2 Research Lab 1 Research Lab 5

*This video was made in 2011 and the lab is now working on other research projects.  Also, Dr. Childers has since retired from Iowa State University and the lab is under the supervision of the committee.  

Lab Committee Members:


Samantha Cross Ph.D.

Assistant Professor of Marketing

(515) 294-3629


Joey George Ph.D.

Professor of Information Systems
(515) 294-7162

Todd Thornock Ph.D.

Assistant Professor of Accounting
(515) 294-3664


Neuro Lab
0169 Gerdin Business Building
2167 Union Drive
Ames, Iowa 50011

How to Schedule

The Behavioral and Neuro Research Lab is open to all researchers who are affiliated with Iowa State University College of Business and to those outside of the college upon request and approval of the committee. The Lab is maintained by the Lab Manager, who helps facilitate all the policies and resources for the Iowa State College of Business labs.

How the Lab Recruits

Blast Emails:The researcher or the lab manager may send an email to students enrolled in select business courses.


SONA System: Participants may sign up for available studies on the SONA system for experimental credit.


Participant Pool Demographics: The Lab collects participants' demographic information through our prescreen survey. If you have any questions regarding the demographic composition of our participant pool, please email the Lab Manager.