Behavioral Lab

Behavior Lab Header

The Behavioral Lab is a dedicated research space designed to enable researchers to conduct impactful research in a variety of business disciplines.  The lab contains: 15 networked computer workstations with privacy dividers, headphones for each workstation, an administrator’s area, and one-way observation windows.


The lab’s technology enables researchers to take advantage of surveys and virtual scenarios to simulate decision making, consumer preferences, and other behavioral phenomenon in a controlled research environment.  The space can also be used for non-computer/paper tasks with 15 stations or for studies where participants come in individually. 

Research Lab 6 Research Lab 4 Research Lab 3

Lab Committee Members:


Samantha Cross Ph.D.

Assistant Professor of Marketing

(515) 294-3629


Joey George Ph.D.

Professor of Information Systems
(515) 294-7162

Todd Thornock Ph.D.

Assistant Professor of Accounting
(515) 294-3664

How to Schedule

The Behavioral and Neuro Research Lab is open to all researchers who are affiliated with Iowa State University College of Business and to those outside of the college upon request and approval of the committee. The Lab is maintained by the Lab Manager, who helps facilitate all the policies and resources for the Iowa State College of Business labs.


Behavioral Lab
1350 Gerdin Business Building
2167 Union Drive
Ames, Iowa 50011

How the Lab Recruits

Blast Emails:The researcher or the lab manager may send an email to students enrolled in select business courses.


SONA System: Participants may sign up for available studies on the SONA system for experimental credit.


Participant Pool Demographics: The Lab collects participants' demographic information through our prescreen survey. If you have any questions regarding the demographic composition of our participant pool, please email the Lab Manager.