|  | Associate Dean, Undergraduate Programs Associate Professor of Marketing Professional Homepage kpalan@iastate.edu (515) 294-9526 2200 Gerdin Business Building Ames, IA 50011-1350 | |
Academic History PhD, Texas Tech University, 1994 MBA, Moorhead State University, 1990 BS, Winona State University, 1976 Expertise Family Decision Making Gender/Gender Identity in Consumer Behavior Consumer Socialization Adolescent Consumers Professional Activities Professor Palan's research program focuses on decision-making in families, especially on the types of influence strategies children and parents use when making decisions together; a related focus area is consumer socialization, how children learn to be consumers, to make consumption decisions, etc. Recent research focused on advertising effects on children's use of influence strategies and adolescent shopping competence. Another research focus has been how gender/gender identity affects consumption behavior, particularly in the gift-giving arena. Her research appears in publications such as the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Advertising, Psychology & Marketing, and Marketing Letters. Dr. Palan has also written case studies on strategic marketing management published in the Case Research Journal. She teaches undergraduate and graduate courses primarily in strategic marketing management and consumer behavior, but has also taught promotions, new product policy and strategy, and experiential learning courses. Dr. Palan has received numerous teaching awards, including the First-Year MBA Student Outstanding Instructor Award in 1995, the Iowa State University Foundation Award for Early Achievement in Teaching in 1998, and the Iowa State University College of Business Teaching Effectiveness Award in 1999. She is former chair of the ISU Center for Teaching Excellence Advisory Board, and is actively involved in other service activities for both ISU and the marketing profession. Dr. Palan has received numerous research grants and does consulting research. Selected Publications Mallalieu, Lynnea and Kay M. Palan (2006), "How Good are Teenagers as Shoppers? An Examination of Adolescent Competence in the Retail Setting," Academy of Marketing Science Review (Online) 2005 (5). Kay M. Palan and R. Kenneth Teas (2005), "An Examination of Measurement Context and Representational Effects of Consumer Expectations," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 18, 68-93. Kempf, DeAnna S., and Kay M. Palan (forthcoming), "The Effects of Gender and Argument Strength on the Processing of Word-of-Mouth Communication," Academy of Marketing Studies Journal. Mallalieu, Lynnea, Kay M. Palan, & Russell N. Laczniak (2005), "Examining Children's Cognitive Abilities in an Advertising Context: Differences in Breadth & Depth Across Age Groups," Jrnl of Current Issues in Research & Advert., 27 (1) Spring 53-64. Laczniak, Russell N., and Kay M. Palan (2004), "Under the Influence: Targeted Advertising Pinpoints How Kids Sway Their Parents' Buying Decisions," Marketing Research, (Spring), 16 (1), 34-39. Barone, Michael J., Kay M. Palan, and Paul W. Miniard (2004), "Brand Usage and Gender as Moderators of the Deception Associated with Comparative Advertising," Journal of Advertising 33 (1) (Spring), 19-28. Teas, R. Kenneth, and Kay M. Palan (2003), "Consumer Expectations and Disconfirmed Expectations: An Examination of Representational and Response Language Effects," Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 16, 81-10 Palan, Kay M. (2001), "Gender Identity in Consumer Behavior Research: A Literature Review and Research Agenda," Academy of Marketing Science Review [online] 01 (01), http://www.vancouver.wsu.edy/amsrev/theory/palan10-01.html. Palan, Kay M. and Timothy Dannels (1999), "Frigidaire Company: Launching the Front-Loading Washing Machine," Case Research Journal, 19 (1), (Winter), 75-90. Reprinted in (2000), Cases in Strategic Marketing Management, eds. Carol H. Anderson and Ju Palan, Kay M. (1998), "Relationships Between Family Communication and Consumer Activities of Adolescents: An Exploratory Study," Journal of the Academy of Marketing Science, 26 (4), 338-349. Palan, Kay M., and Robert E. Wilkes (1997) "Adolescent-Parent Interaction in Family Decision Making," Journal of Consumer Research, 24 (2), 159-169. Teas, R. Kenneth, and Kay M. Palan (1997), "The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts," Journal of Marketing, 61 (2), 52-67. | |||
