2014 Faculty Session Speakers

 

Accounting

Anne Clem, Senior Lecturer in AccountingAnne Clem

Handbag to Handbag Combat:  An Epic Battle between Coach and Michael Kors 

In this session we will learn to assess the financial strength of a company by comparing two trendy fashion companies. We will discuss the role of accounting in business and the financial markets. Finally, we will break into small groups to do a mini-investment analysis utilizing the two companies currently battling for market share in the fashion industry.

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Accounting

Jan Duffy, Adjunct Instructor of Accounting and Coordinator of the Masters of Accounting ProgramJan Duffy

What Do Party Planning and Accounting Have in Common?

In this exercise, we will use the scenario of planning a graduation party for our friends to examine the principles of Managerial Accounting.

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Finance

Shoba Premkumar, Lecturer of Finance Shoba Premkumar

Are You Ready For a Bull Market?

The focus for this session would be to identify winners in Wall Street. This session will also provide an overview of corporate finance. 

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Finance

Valentina Salotti, Assistant Professor of FinanceValentina Salotti

The Bear, the Bull, and other WallStreet “Animals”

Learn how to make investment decisions, how to evaluate risk and what moves stock prices.
Learn about market manipulation, insider trading, and activist investors.

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Management

Monica Gordillo, Lecturer of ManagementMonica Gordillo

What Does It Take To Manage Organizational Innovation?

In this session we will focus on the characteristics managers need to have to promote organizational innovation. We will discuss likely causes for success and failure when managing new ideas. 

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Management

Ellen Mullen, Senior Lecturer of ManagementEllen Mullen

You Might be a Manager If… (The Makings of a Manager)

This will be an interactive session involving discussion of what it takes to be a good manager and how one develops those things.  We’ll also discuss how a manager evolves into a leader and the notion of “leaning in.”

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Management Information Systems

Brian Mennecke, Associate Professor Supply Chain and Information SystemsBrian Mennecke

Zayira Jordan Conde, Postdoc Research Associate, ISU Graduate College

The Marshmallow Challenge – A Lesson in Creativity

What do spaghetti, string, tape, and a marshmallow have in common?  To find out, you need to attend our session.  The marshmallow challenge is a fun and instructive design exercise that will help you to learn simple but profound lessons in collaboration, innovation and creativity.  While playing the game with other teammates, you will learn about project development and management while playing with marshmallows and spaghetti  This will be an interactive demonstration of the processes involved in creating and developing something new, which is what professionals in information systems do all of the time.   

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Marketing

Samantha Cross, Assistant Professor of MarketingSamantha Cross

Marketing in the Digital Age

This session uses fun, innovative examples to demonstrate how marketing has evolved in the digital age. We’ll look at short videos and other digital illustrations taken from movies, shopping and advertising to discuss how consumers’ changing expectations of promotions, convenience, speed, information and service have shaped marketing today.

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Marketing

Doug Walker, Assistant Professor of MarketingDoug Walker

Big Data in Marketing: Good vs. Evil

Contemporary marketers have unprecedented amounts of data on their customers, known as “big data”. Big data is used to produce detailed individual profiles that are highly predictive of future customer behavior given a firm’s marketing activities. Marketers can use this information for “good” – by determining the best approaches to meet customer needs and wants in a way that is mutually beneficial to the firm and their customers. Or, they can use it for “evil”, exploiting customer data to benefit the firm at the expense of the customers (at least in the short term). In this session, you will use insights from big data to come up with two marketing plans – one good and one evil – and will learn about the ramifications of each.

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Supply Chain Management

Emily Kohnke, Assistant Professor of Supply Chain ManagementEmily Kohnke

(Bobby Martens and Emily Kohnke will be presenting the same material in two separate sessions)

Amazon: How do they make it work?

Have you ever thought about what it takes to have so many different items ready to ship to customers at a moment’s notice? In this session you will learn how your favorite retailers use supply chain strategies to make sure get your favorite items!

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Supply Chain Management

Bobby Martens, Associate Professor of Supply Chain Management Bobby Martens

(Bobby Martens and Emily Kohnke will be presenting the same material in two separate sessions)

Amazon: How do they make it work?

Have you ever thought about what it takes to have so many different items ready to ship to customers at a moment’s notice? In this session you will learn how your favorite retailers use supply chain strategies to make sure get your favorite items!

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