2013 Faculty Session Speakers

2013 Meet the Faculty 

Accounting

Anne Clem, Senior Lecturer of Accounting

Title: You Know the Latest Trends…But Who Is Winning the Financial War in the Fashion Industry?

Session Description: In this session we will learn to assess the financial strength of a company by comparing two trendy fashion companies.  We will discuss the role of accounting in business and the financial markets.  Finally, we will break into small groups to do a mini-investment analysis utilizing the two companies in the fashion industry.

 

Jan Duffy, Adjunct Instructor of Accounting, Coordinator, Master of Accounting Program

Title: How to Make Out Like a Bandit – or Not

Session Description: Using small groups we will brainstorm on how to cheat our fictional employer. Then we will turn the tables and come up with ways to make sure that this does not happen to our employer.

 

Finance

Shoba Premkumar, Lecturer of Finance

Title: Play a Fantasy Finance Game and Learn All About Finance

Session Description: This session will provide an overview of corporate finance topics for the basic course and that the concepts that would be explored in-depth if students decide to choose Finance as major area. It would also include a fun activity of creating a stock portfolio and tracking its performance online. For this activity students would form small teams and list some of their favorite companies and create portfolios and track the performance online.

 

Valentina Salotti, Assistant Professor of Finance

Title: Chase the bull, fear the bear…and other fun facts about Wall Street

Session Description: This sessions will provide an overview of career paths in finance, with emphasis on personality traits and skills recruiters look for. A stock market game will be part of this session too. Working in small groups, students will create portfolios of stock and track their performance over time.

 

Management

 

(Monica and Ellen will be presenting the same material in different classrooms)

Monica Gordillo, Lecturer of Management

Title: What is that managers do? …. Let’s play a game to figure that out!!

Session Description: We’ll talk about what managers do, and how fun that can be (i.e., what you can do with managerial skills).

  

Ellen Mullen, Lecturer of Management

Title: What is that managers do? …. Let’s play a game to figure that out!!

Session Description: We’ll talk about what managers do, and how fun that can be (i.e., what you can do with managerial skills).

 

Management of Information Systems

Sree Nilakanta, Associate Professor & Chair of Supply Chain & Information Systems

& Dave Olson, Vice President & Director of Application Development and Support – Federated Insurance

Title: The Legos Project – A Software Development Case Study Session Description:  The Legos Project is a simple and fun way to experience some of the key principles of a software development project, while playing with Legos. This will be an interactive demonstration of the phases of a software development project: Analysis, Design, Construction, Testing, Implementation, and Project Management. Following a brief overview of the project phases, the students will practice what they’ve learned by developing “Legoville” (a village made of Legos).   

 

Dan Zhu, Associate professor of Information Systems

Title: Can you see the pattern? — Fun with Analytics Session Description:  With the explosion of electronic data and demand for better and faster decisions, the role of data driven intelligence based on business analytics is becoming central in today’s world.  In this session, we will give a brief introduction to this emerging field and learn some fun applications in our daily life.  

 

Marketing

Doug Walker, Assistant Professor of Marketing

Title: How Do You Know if Marketing Really Works?

Session Description: Social media, the Internet, mobile devices – technology in general – is dramatically changing marketing. Marketers have historically struggled to demonstrate the value of their efforts – but not anymore. Firms have unprecedented amounts of data and can use it to make their marketing more effective than ever, benefitting both firms and their customers. In this session, each group will come up with a plan to promote a new product using familiar outlets, such as Facebook, Twitter and mobile. Then we will see how firms determine what worked, what did not work, and what to do next.

 

Samantha Cross, Assistant Professor of Marketing

Title: Marketing “You”

Session Description: We are surrounded by examples of marketing everyday – ads, promotions, pricing strategies, samples, logos, brands etc. In my classes, we discuss terms like segmentation, target markets, positioning, understanding the consumer and the 4P’s. In this session, I will give you a quick overview of marketing and help you grasp the fundamentals by thinking about a product you are all familiar with – yourselves.

 

Supply Chain Management

(Jennifer and Emily will be presenting the same material in different classrooms)

Jennifer Blackhurst, Associate Professor of Supply Chain Management

Title: Are you ready for Black Friday?!

Session Description: Have you ever thought about what it takes to get ready for the door buster sales the day after Thanksgiving? In this session you will learn how your favorite retailers plan and prepare to have enough of your favorite items in the store so that you can get that great deal!

 

Emily Kohnke, Assistant Professor of Supply Chain Management

Title: Are you ready for Black Friday?!

Session Description: Have you ever thought about what it takes to get ready for the door buster sales the day after Thanksgiving? In this session you will learn how your favorite retailers plan and prepare to have enough of your favorite items in the store so that you can get that great deal!