Anne Clem, Iowa State University
Senior Lecturer in Accounting
Battle of the Handbags: Kate Spade vs. Coach
In this session we will learn to assess the financial strength of a company by comparing two trendy handbag companies. We will discuss the role of accounting in business and the financial markets. Finally, we will do a mini-investment analysis utilizing the two companies in the handbag industry.
Kayla Sander, Iowa State University
Senior Lecturer & Dean’s Teaching Fellow in Accounting
This Bakery Needs Some Dough!
Who doesn’t love a good cupcake!? The real question is….how much should you charge for a cupcake at Baby Cakes Bakery? You and your team will collaborate to find a price that not only covers the costs you owe, but that also makes a strong profit for your business. The race is on for you and your team to reach sweet success in this growing industry….and I do mean race – bring your joggers! 😉
Shoba Premkumar, Iowa State University
Senior Lecturer Finance
Are we going to ride a bull or a bear in the near Future?
This session will provide an overview of Corporate Finance, student run Finance and Investment Club activities, and explore the career paths for Finance Majors. We will have discussions about the current economic and financial environment in US as well as globally. The session would also include a fun activity of identifying companies with strong future growth prospects. Students will form small teams and list some of their favorite companies, look at stock quotes, and explore investment options in selected companies.
Valentina Salotti, Iowa State University
Associate Professor of Finance
Investing Board Games
Have you ever wondered how Apple decides where to invest its capital? What makes an idea worth our money and time? This session will tell you how financial managers decide which projects are worth pursuing and which ones are just “bad ideas.” In this game, you are going to be in charge of evaluating new business investments (just like a financial manager!). The stakes are high, the future of your company (and your pay) will depend on the decisions you take!
Monica Gordillo, Iowa State University
Lecturer of Management
What went wrong with Target in Canada?
In this session we will focus on the managerial functions that were poorly used by Target when entering Canada.
Ellen Mullen, Iowa State University
Senior Lecturer of Management
So you Think you Can Manage
This will be an interactive session involving discussion of what it takes to be a good manager and how one develops those things. We’ll also discuss how a manager evolves into a leader and the notion of “leaning in.”
Samantha Cross, Iowa State University
Assistant Professor of Marketing
Marketing In The Digital Age
This session uses fun, innovative examples to demonstrate how marketing has evolved in the digital age. We’ll look at short videos and other digital illustrations taken from movies, shopping and advertising to discuss how consumers’ changing expectations of promotions, convenience, speed, information and service have shaped marketing today.
Supply Chain Management
Jackie Rees-Ulmer, Iowa State University
Chair of Supply Chain and Information Systems Department and Professor of MIS
Tell Me Your Story: Designing Story Boards for Agile Development
We are going to design an IT System for Customer Orders using an agile development tool called storyboarding. We are going to use storyboards to tell the story from the perspective of the customer service representative and the customer.
Lecturer of Supply Chain Management
Supply Chain Maps & Cheeseburgers
Students will map the business relationships, from “Farm to Table”, involved with their favorite cheeseburger. Will the maps a mess or show an integrated supply chain?