Union Pacific Marketing Case Competition

Objective and General Format


CaseComp15To give undergraduate students in marketing an opportunity to showcase their acquired skills in a one-day case competition.  Additionally, the case competition will help increase the awareness of Union Pacific among College of Business Marketing students.


The competition will last one day and will consist of 4 teams. It will commence around 8:30am on February 27, 2015, when a single case will be presented to all of the participating teams. Teams will have roughly four hours to deliberate, including a meeting with their coach. The team will come up with an appropriate solution to the case at hand, prepare a presentation, and be prepared to answer questions from judges regarding their response to the case. The students will present their case to a team of judges, made up of Union Pacific employees & ISU Faculty, who will determine a winner. The winner will be presented with a monetary prize and their name engraved on a plaque which will hang in the Department of Marketing in the Gerdin Business Building.  After all teams have presented, all participants, judges, marketing faculty, and marketing club members will be invited to attend a reception.

Upcoming Deadlines

The deadline for applications was February 6, 2015. If you are interested in learning more about future opportunities, please email Elizabeth Salton at .

To Apply

Submit a word document to Elizabeth Salton at  with the following information:

  • Name and Major (only undergraduate students may apply)
  • Why should you be selected to represent the College of Business for this case competition?
  • How would participating in the case competition help you in your career aspirations?

Additionally you must submit the following forms:

Schedule of Events

We understand that students lead very busy schedules. We hope that you’re able to attend all of these events, but the only mandatory date is case competition which is February 27, 2015.


January 26, 2015, Applications Ready

February 6, 2015, Applications Due to Elizabeth Salton

February 9, 2015, Applicants will be notified if they have been picked to participate

February 10, 2015, Time TBA – Meet the Mentors 

February 12 & 16 – Case prep meeting with Dr. John Wong

February 26, 2015, TBA – Tour a UP Rail Car

February 26, 2015, 6-8pm – Dinner with Mentors, Judges, and Faculty

February 27, 2015, 8:30-5pm – Case Competition

Dates TBA – Winning team(s) will compete against University of Nebraska – Lincoln 

Iowa State Competition Planning Committee

Russ Laczniak, Chair, Departments of Marketing and Management

Elizabeth Salton, Program Assistant I


Union Pacific Competition Planning Committee

Tom Gehl, Sr. Assistant Vice President of Marketing & Sales Operations

Chris Stockman, Sr. Business Director


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