Past Speakers

Spring 2016

Dr. Eileen Fischer

Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise 

 

Revolving Doors: Navigating Successive Cobranding Alliances

 

 

Dr. J. Jeffrey Inman

Associate Dean for Research and Faculty

Albert Wesley Frey Professor of Marketing and Professor of Business Administration Marketing and Business Economics, Katz Graduate School of Business – University of Pittsburgh 

Digital Distraction: Consumer Mobile Device Use and Decision Making

 

Dr. Shibo Li

Associate Professor of Marketing

Weimer Faculty Fellow, Indiana University

Understanding the Impact of Consumer–Retailer Relationship and Information States for In-Store Displays

 

 

Fall 2015

Dr. George P. Moschis

ByiAlfred Bernhardt Research Professor, Director of the Center for Mature Consumer, Georgia State University

The Life Course Approach to the Study of Consumer Behavior

 

Dr. Sundar Bharadwaj

The Coca-Cola Company Chair of Marketing, University of Georgia

Drivers of Social Media Engagement with Pro-Social Messages

  

Spring 2015

Dr. Thomas Hult

Byington Endowed Chair and Professor, Michigan State University

Aspiration-driven Influences on Strategic Decision-making

 

Dr. Neil Morgan

Professor of Marketing, PetSmart, Inc. Distinguished Professor in Marketing Chair, Indiana University 

Assessing Performance Outcomes in Marketing

 

Fall 2014

Maura L. Scott and Martin Mende

Assistant Professors of Marketing, Florida State University

Activating Consumers for Better Service Coproduction Outcomes through Eustress Experiences: The Interplay of Firm-Assigned Workload and Consumer Service Literacy and Using Consumer Responsibility Reminders to Reduce Cuteness-Induced Indulgent Consumption

 

Sonya Grier

Associate Professor of Marketing, Kogod School of Business American University

 

Spring 2014

Stacey Baker

Professor of Marketing and Sustainable Business Practices, University of Wyoming

Narratives of Cultural Trauma (and Resilience): Collective negotiation of Material Well-being in Disaster Recovery

 

Fall 2013

Russell Belk

Professor of Marketing, Kraft Foods Canada Chair in Marketing, York University

Extended Self in a Digital World

 

Gary Frazier

Richard and Jarda Hurd Chair in Distribution management, Professor of Marketing, USC Marshall School of Business

Publishing in the JM and Channel Governance: Knowledge Transfer and Integration

 

Spring 2013

David Griffith

Professor of Marketing, Chairperson of Department of Marketing, Lehigh University

Passive and Active Opportunism in Interorganizational Exchange

 

Hari Sridhar

Assistant Professor of Marketing, Smeal College of Business, Penn State University

 

Fall 2012

 Connie Pechmann

Professor of Marketing, The Paul Merage School of Business, University of California-Irvine

Symbolic Interactionism and Adolescent Reactions to Cigarette Advertisements

 

Spring 2012

Rajiv Dant

Division Director & Michael F. Price Chair in Business, Division of Marketing and Supply Chain Management, The University of Oklahoma

 

William Hedgcock

Assistant Professor of Marketing, University of Iowa

Speaker Series Announcement – Bill Hedgcock

 

Brian Wansink

John S. Dyson Professor of Marketing, Cornell University 

 

Fall 2011

Les Carlson

Nathan Gold Distinguished Professorship, University of Nebraska

Parental Style: What We Know, What We Are Learning, and What Still Remains for Investigative Endeavor

 

Lisa Scheer

Emma S. Hibbs Distinguished Professor, University of Missouri

Trust, Distructs and Confidence in B2B Relationships

 

Rob West

Associate Professor, Iowa State University 

 

Spring 2011

George John

Paul S. Gerot-General Mills Chair in Marketing, Carlson School of Management, University of Minnesota

Substituting for Costly Altruistic Monetary Punishment with Social Identity and Sense of Power: Governance Effect on Social Cooperation

 

Erin MacDonald

Assistant Professor of Mechanical Engineering and Art & Design, Iowa State University

Interdisciplinary Sustainable Design

 

Rajkumar Venkatesan

Bank of America Research Associate Professor of Business Administration at the Darden Graduate School of Business, University of Virginia

Measuring and Managing Returns from Retailer-Targeted Coupon Campaigns

 

 

Madhu Viswanathan

Professor of Business Administration at the University of Illinois, Urbana-Champaign

From Subsistence Marketplaces to Sustainable Marketplaces? Synergies Between Research, Teaching, and Social Initiatives

 

Alyson Wilson

Associate Professor, Department of Statistics, North Carolina State University

 

Fall 2009

John Lynch

Ted Anderson Professor of Free Enterprise, Leeds School of Business, University of Colorado-Boulder

Consumer Planning and Intertemporal Choice

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