Past Speakers

Fall 2016

Dr. Mary Gilly

Senior Associate Dean; Professor in Marketing – University of California · Irvine

Want vs. Need: The Battle for a Limited Budget


Dr. Mrinal Ghosh

Marketing Department Head, Soldwedel Professor of Marketing – University of Arizona

Product Form Strategy: Selling Systems versus Components in Industrial Markets


Spring 2016

Dr. Eileen Fischer

Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise 

Revolving Doors: Navigating Successive Cobranding Alliances


Dr. J. Jeffrey Inman

Associate Dean for Research and Faculty

Albert Wesley Frey Professor of Marketing and Professor of Business Administration Marketing and Business Economics, Katz Graduate School of Business – University of Pittsburgh 

Digital Distraction: Consumer Mobile Device Use and Decision Making


Dr. Shibo Li

Associate Professor of Marketing

Weimer Faculty Fellow, Indiana University

Understanding the Impact of Consumer–Retailer Relationship and Information States for In-Store Displays



Fall 2015

Dr. George P. Moschis

ByiAlfred Bernhardt Research Professor, Director of the Center for Mature Consumer, Georgia State University

The Life Course Approach to the Study of Consumer Behavior


Dr. Sundar Bharadwaj

The Coca-Cola Company Chair of Marketing, University of Georgia

Drivers of Social Media Engagement with Pro-Social Messages


Spring 2015

Dr. Thomas Hult

Byington Endowed Chair and Professor, Michigan State University

Aspiration-driven Influences on Strategic Decision-making


Dr. Neil Morgan

Professor of Marketing, PetSmart, Inc. Distinguished Professor in Marketing Chair, Indiana University 

Assessing Performance Outcomes in Marketing


Fall 2014

Maura L. Scott and Martin Mende

Assistant Professors of Marketing, Florida State University

Activating Consumers for Better Service Coproduction Outcomes through Eustress Experiences: The Interplay of Firm-Assigned Workload and Consumer Service Literacy and Using Consumer Responsibility Reminders to Reduce Cuteness-Induced Indulgent Consumption


Sonya Grier

Associate Professor of Marketing, Kogod School of Business American University


Spring 2014

Stacey Baker

Professor of Marketing and Sustainable Business Practices, University of Wyoming

Narratives of Cultural Trauma (and Resilience): Collective negotiation of Material Well-being in Disaster Recovery


Fall 2013

Russell Belk

Professor of Marketing, Kraft Foods Canada Chair in Marketing, York University

Extended Self in a Digital World


Gary Frazier

Richard and Jarda Hurd Chair in Distribution management, Professor of Marketing, USC Marshall School of Business

Publishing in the JM and Channel Governance: Knowledge Transfer and Integration


Spring 2013

David Griffith

Professor of Marketing, Chairperson of Department of Marketing, Lehigh University

Passive and Active Opportunism in Interorganizational Exchange


Hari Sridhar

Assistant Professor of Marketing, Smeal College of Business, Penn State University


Fall 2012

 Connie Pechmann

Professor of Marketing, The Paul Merage School of Business, University of California-Irvine

Symbolic Interactionism and Adolescent Reactions to Cigarette Advertisements


Spring 2012

Rajiv Dant

Division Director & Michael F. Price Chair in Business, Division of Marketing and Supply Chain Management, The University of Oklahoma


William Hedgcock

Assistant Professor of Marketing, University of Iowa

Speaker Series Announcement – Bill Hedgcock


Brian Wansink

John S. Dyson Professor of Marketing, Cornell University 


Fall 2011

Les Carlson

Nathan Gold Distinguished Professorship, University of Nebraska

Parental Style: What We Know, What We Are Learning, and What Still Remains for Investigative Endeavor


Lisa Scheer

Emma S. Hibbs Distinguished Professor, University of Missouri

Trust, Distructs and Confidence in B2B Relationships


Rob West

Associate Professor, Iowa State University 


Spring 2011

George John

Paul S. Gerot-General Mills Chair in Marketing, Carlson School of Management, University of Minnesota

Substituting for Costly Altruistic Monetary Punishment with Social Identity and Sense of Power: Governance Effect on Social Cooperation


Erin MacDonald

Assistant Professor of Mechanical Engineering and Art & Design, Iowa State University

Interdisciplinary Sustainable Design


Rajkumar Venkatesan

Bank of America Research Associate Professor of Business Administration at the Darden Graduate School of Business, University of Virginia

Measuring and Managing Returns from Retailer-Targeted Coupon Campaigns



Madhu Viswanathan

Professor of Business Administration at the University of Illinois, Urbana-Champaign

From Subsistence Marketplaces to Sustainable Marketplaces? Synergies Between Research, Teaching, and Social Initiatives


Alyson Wilson

Associate Professor, Department of Statistics, North Carolina State University


Fall 2009

John Lynch

Ted Anderson Professor of Free Enterprise, Leeds School of Business, University of Colorado-Boulder

Consumer Planning and Intertemporal Choice