Mission & Values


Further Iowa State University’s land-grant ideals by delivering high-quality education through impactful research, innovative teaching, and community engagement



Become the business college of choice for creating knowledge, maximizing student potential, engaging businesses, and promoting global citizenship



We value

  • Excellence in research that impacts theory and practice
  • Innovation in teaching that leads to student success
  • Diversity in ideas, people, and culture that broadens perspectives
  • Integrity in our work that earns respect
  • Service to others that makes a difference
  • Citizenship that supports our mission